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Five Things to Tell an Investor

Here are the 5 key things to tell an investor about your deal, whether you have 5 minutes or an hour with them:

1 Present a brief outline of your company, product/service attributes and growth strategy
   
2 Ask for a specific amount of money and a specific kind of money (debt or equity)
   
3 Describe the deal terms - exit strategy, duration for investment and expected return to investor
   
4 Describe the management teams' skills, talents and experience; make the case why they can attain the strategic plan
   
5 Make a compelling case why now is the time to invest in your product or service and why your company is the opportunity to pursue